{"title":"Christmas Gifts for Him","description":"\u003cp\u003eGifts for a man who will wear them: merino sweaters and knitted polos, knitted in Portugal and in stock, Italian cotton shirts, a silk pocket square and bow tie, and the ATELIER 23 gift card.\u003c\/p\u003e\u003cp\u003eKnitwear in stock leaves our atelier within two working days. Delivery takes one to three working days in Portugal and three to seven in the EU, and it is free. The digital gift card arrives by email on the day you choose, including 24 December; the printed one comes in a black envelope. Shirts are made to order in four weeks, so for Christmas order them by 17 November.\u003c\/p\u003e","products":[{"product_id":"white-shirt","title":"White Italian Cotton Shirt","description":"\u003cp\u003eA white shirt in Italian cotton, sewn in Naples, with mother-of-pearl buttons.\u003c\/p\u003e\u003cp\u003eMade to order. Choose your size and we have it sewn for you in Naples; it is ready in 4 weeks and ships free worldwide, reaching you in about 5 weeks in Portugal, the EU and the US, and in 5–7 weeks elsewhere. Your monogram is included in the price. If you would rather be measured, book a fitting at Avenida da Liberdade 110 in Lisbon and we make it to your measurements.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eItalian cotton\u003c\/li\u003e\n\u003cli\u003eSewn in Naples, mother-of-pearl buttons\u003c\/li\u003e\n\u003cli\u003eCollar sizes 38 to 44\u003c\/li\u003e\n\u003cli\u003eFree shipping worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — Cloth, Collar \u0026amp; Fit\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eThe cloth is a fine Italian cotton, and the collar, the cuff and the body are the three decisions that decide whether a shirt is worn or left on the hanger. White is the one shirt that is judged entirely on fit, because there is no pattern and no colour to distract the eye — which is exactly why a badly cut white shirt is so visible.\u003c\/p\u003e\n\u003cp\u003eThe collar is the part that shows above a jacket for the whole day, and it is the part a ready-to-wear shirt gets wrong most often: a neck measurement is one number, and a neck is not. On a made to measure shirt the collar height, the spread and the point length are set to the face and the shoulders they sit under.\u003c\/p\u003e\n\u003cp\u003eMother-of-pearl buttons, cut from shell rather than moulded from resin. They are heavier, they catch light differently, and they survive a laundry that resin buttons do not.\u003c\/p\u003e\n\u003cp\u003eTwelve to fifteen measurements, plus the notes on posture. The first order confirms the pattern; after that it is kept under your name and repeat shirts are ordered from anywhere, without a fitting.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on the shirt:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/white-shirt-problem-made-to-measure\"\u003eWhy a ready-to-wear shirt rarely fits\u003c\/a\u003e · \u003ca href=\"\/blogs\/news\/bespoke-shirt-23-decisions-atelier\"\u003eThe twenty-three decisions in a shirt\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"White \/ 38","offer_id":46913322746202,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 39","offer_id":46787980689754,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 40","offer_id":46787980722522,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 41","offer_id":46787980755290,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 42","offer_id":46913322778970,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 43","offer_id":46913322811738,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 44","offer_id":46913322844506,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0780.jpg?v=1732010058"},{"product_id":"melange-sweater","title":"Grey Melange Merino Lambswool Crew Neck Sweater","description":"\u003cp\u003eA crew neck sweater knitted in Portugal from Italian SuperGelong yarn: merino lambswool from the first shearing, softer than the fleece a sheep gives in later years.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMerino lambswool (Italian SuperGelong yarn)\u003c\/li\u003e\n\u003cli\u003eCrew neck, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eSuperGelong comes from the first shearing of an Australian merino lamb — the one shearing in an animal's life where the fibre tip has never been cut, and that untouched tip is what makes it softer in the hand than any later fleece from the same sheep.\u003c\/p\u003e\n\u003cp\u003eIt sits between the two things men usually choose between. Softer against the skin than ordinary merino, and steadier than cashmere: it holds its shape, it takes a wash, and it raises less fuzz. Worn straight on the skin it is the piece that makes a jacket unnecessary.\u003c\/p\u003e\n\u003cp\u003eA natural fibre lifts a little fuzz over the first two or three wears, where the arm rubs the body. Run a knit comb over it once, in one direction, and it stops. After that: a day between wears so the wool recovers, and stored folded rather than hung.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on SuperGelong:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/gelong-wool-cashmere-alternative\"\u003eWhy first-shearing lamb is softer\u003c\/a\u003e · \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eSuperGelong or Cashwool\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"S \/ Melange","offer_id":49982085267802,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Melange","offer_id":49982085300570,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Melange","offer_id":49982085333338,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Melange","offer_id":49982085366106,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0820.jpg?v=1732096114"},{"product_id":"beige-polo","title":"Beige Extra-Fine Merino Long-Sleeve Knitted Polo","description":"\u003cp\u003eA long-sleeve knitted polo made in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. It has the collar and button placket of a shirt and the softness of a sweater, so it can be worn under a jacket instead of a shirt and tie.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eKnitted collar, button placket, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Beige \/ S","offer_id":49946206372186,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ M","offer_id":49946600079706,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ L","offer_id":49946600112474,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ XL","offer_id":49946600145242,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0797.jpg?v=1732095643"},{"product_id":"zip-sweater","title":"Navy Extra-Fine Merino Quarter-Zip Sweater","description":"\u003cp\u003eA quarter-zip sweater with a stand collar, knitted in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. Zipped up, it sits under a coat and covers the neck. Open, it goes over a shirt or a T-shirt.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eStand collar with quarter-length zip, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart; the model wears size S\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Navy \/ S","offer_id":49946350354778,"sku":"","price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ M","offer_id":49946374537562,"sku":"","price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ L","offer_id":49946374570330,"sku":"","price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ XL","offer_id":49946374603098,"sku":"","price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0809.jpg?v=1732096157"},{"product_id":"brown-sweater","title":"Brown Merino Lambswool Crew Neck Sweater","description":"\u003cp\u003eA crew neck sweater knitted in Portugal from Italian SuperGelong yarn: merino lambswool from the first shearing, softer than the fleece a sheep gives in later years.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMerino lambswool (Italian SuperGelong yarn)\u003c\/li\u003e\n\u003cli\u003eCrew neck, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eSuperGelong comes from the first shearing of an Australian merino lamb — the one shearing in an animal's life where the fibre tip has never been cut, and that untouched tip is what makes it softer in the hand than any later fleece from the same sheep.\u003c\/p\u003e\n\u003cp\u003eIt sits between the two things men usually choose between. Softer against the skin than ordinary merino, and steadier than cashmere: it holds its shape, it takes a wash, and it raises less fuzz. Worn straight on the skin it is the piece that makes a jacket unnecessary.\u003c\/p\u003e\n\u003cp\u003eA natural fibre lifts a little fuzz over the first two or three wears, where the arm rubs the body. Run a knit comb over it once, in one direction, and it stops. After that: a day between wears so the wool recovers, and stored folded rather than hung.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on SuperGelong:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/gelong-wool-cashmere-alternative\"\u003eWhy first-shearing lamb is softer\u003c\/a\u003e · \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eSuperGelong or Cashwool\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Brown \/ S","offer_id":49982080778586,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ M","offer_id":49982080844122,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ L","offer_id":49982080876890,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ XL","offer_id":49982080811354,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0817.jpg?v=1732095818"},{"product_id":"black-sweater","title":"Black Merino Lambswool Crew Neck Sweater","description":"\u003cp\u003eA crew neck sweater knitted in Portugal from Italian SuperGelong yarn: merino lambswool from the first shearing, softer than the fleece a sheep gives in later years.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMerino lambswool (Italian SuperGelong yarn)\u003c\/li\u003e\n\u003cli\u003eCrew neck, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eSuperGelong comes from the first shearing of an Australian merino lamb — the one shearing in an animal's life where the fibre tip has never been cut, and that untouched tip is what makes it softer in the hand than any later fleece from the same sheep.\u003c\/p\u003e\n\u003cp\u003eIt sits between the two things men usually choose between. Softer against the skin than ordinary merino, and steadier than cashmere: it holds its shape, it takes a wash, and it raises less fuzz. Worn straight on the skin it is the piece that makes a jacket unnecessary.\u003c\/p\u003e\n\u003cp\u003eA natural fibre lifts a little fuzz over the first two or three wears, where the arm rubs the body. Run a knit comb over it once, in one direction, and it stops. After that: a day between wears so the wool recovers, and stored folded rather than hung.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on SuperGelong:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/gelong-wool-cashmere-alternative\"\u003eWhy first-shearing lamb is softer\u003c\/a\u003e · \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eSuperGelong or Cashwool\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"S \/ Black","offer_id":49982082842970,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Black","offer_id":49982082875738,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Black","offer_id":49982082908506,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Black","offer_id":49982082941274,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0823.jpg?v=1732095775"},{"product_id":"gray-polo","title":"Grey Extra-Fine Merino Long-Sleeve Knitted Polo","description":"\u003cp\u003eA long-sleeve knitted polo made in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. It has the collar and button placket of a shirt and the softness of a sweater, so it can be worn under a jacket instead of a shirt and tie.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eKnitted collar, button placket, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Gray \/ S","offer_id":49981969498458,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ M","offer_id":49981969531226,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ L","offer_id":49946569965914,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ XL","offer_id":49981969563994,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0826.jpg?v=1732095872"},{"product_id":"black-polo","title":"Black Extra-Fine Merino Long-Sleeve Knitted Polo","description":"\u003cp\u003eA long-sleeve knitted polo made in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. It has the collar and button placket of a shirt and the softness of a sweater, so it can be worn under a jacket instead of a shirt and tie.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eKnitted collar, button placket, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Black \/ S","offer_id":49946629177690,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":49946629210458,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":49946620854618,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":49946629243226,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0830.jpg?v=1732095700"},{"product_id":"gray-zip-sweater","title":"Grey Extra-Fine Merino Quarter-Zip Sweater","description":"\u003cp\u003eA quarter-zip sweater with a stand collar, knitted in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. Zipped up, it sits under a coat and covers the neck. Open, it goes over a shirt or a T-shirt.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eStand collar with quarter-length zip, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart; the model wears size M\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Gray \/ S","offer_id":49946701005146,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ M","offer_id":49946701037914,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ L","offer_id":49946701070682,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ XL","offer_id":49946701103450,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0806.jpg?v=1732095930"},{"product_id":"ivory-zip-sweater","title":"Ivory Extra-Fine Merino Quarter-Zip Sweater","description":"\u003cp\u003eA quarter-zip sweater with a stand collar, knitted in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. Zipped up, it sits under a coat and covers the neck. Open, it goes over a shirt or a T-shirt.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eStand collar with quarter-length zip, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart; the model wears size S\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Ivory \/ S","offer_id":49946715685210,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ M","offer_id":49946715717978,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ L","offer_id":49946715750746,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ XL","offer_id":49946715783514,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0833.jpg?v=1732096074"},{"product_id":"gift-card","title":"ATELIER 23 Gift Card","description":"\u003cp\u003eThe ATELIER 23 gift card can be spent online and at our atelier at Avenida da Liberdade 110, Lisbon: on a made-to-measure suit, jacket or shirt, on knitwear or as part of a larger order.\u003c\/p\u003e\n\u003cp\u003eFour values: €350, €1,000, €1,500 and €2,000. Valid for 5 years. Any balance stays on the card.\u003c\/p\u003e\n\u003cp\u003eDigital: an email with the card and an “Add to Apple Wallet” button, sent to you or to the recipient on the day you choose. Printed: the same card on heavy paper in a black envelope with a wax seal, hand-delivered in Lisbon, picked up at the atelier or sent by CTT free of charge.\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"€350","offer_id":49947456995674,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"€1,000","offer_id":49947457028442,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":true},{"title":"€1,500","offer_id":49947457061210,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true},{"title":"€2,000","offer_id":53545477865818,"sku":null,"price":2000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/IMG_7134_cadae0a0-181f-4d31-9787-820683191957.png?v=1770645655"},{"product_id":"light-blue-shirt","title":"Light Blue Italian Cotton Shirt","description":"\u003cp\u003eA light blue shirt in Italian cotton, sewn in Naples, with mother-of-pearl buttons.\u003c\/p\u003e\u003cp\u003eMade to order. Choose your size and we have it sewn for you in Naples; it is ready in 4 weeks and ships free worldwide, reaching you in about 5 weeks in Portugal, the EU and the US, and in 5–7 weeks elsewhere. Your monogram is included in the price. If you would rather be measured, book a fitting at Avenida da Liberdade 110 in Lisbon and we make it to your measurements.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eItalian cotton\u003c\/li\u003e\n\u003cli\u003eSewn in Naples, mother-of-pearl buttons\u003c\/li\u003e\n\u003cli\u003eCollar sizes 38 to 44\u003c\/li\u003e\n\u003cli\u003eFree shipping worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — Cloth, Collar \u0026amp; Fit\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eThe cloth is a fine Italian cotton, and the collar, the cuff and the body are the three decisions that decide whether a shirt is worn or left on the hanger. Light blue is the second shirt a man should own and the one he ends up wearing most: it holds up under artificial light where white goes grey, and it sits under navy, grey and brown without a decision.\u003c\/p\u003e\n\u003cp\u003eThe collar is the part that shows above a jacket for the whole day, and it is the part a ready-to-wear shirt gets wrong most often: a neck measurement is one number, and a neck is not. On a made to measure shirt the collar height, the spread and the point length are set to the face and the shoulders they sit under.\u003c\/p\u003e\n\u003cp\u003eMother-of-pearl buttons, cut from shell rather than moulded from resin. They are heavier, they catch light differently, and they survive a laundry that resin buttons do not.\u003c\/p\u003e\n\u003cp\u003eTwelve to fifteen measurements, plus the notes on posture. The first order confirms the pattern; after that it is kept under your name and repeat shirts are ordered from anywhere, without a fitting.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on the shirt:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/bespoke-shirt-23-decisions-atelier\"\u003eThe twenty-three decisions in a shirt\u003c\/a\u003e · \u003ca href=\"\/blogs\/news\/how-to-commission-first-made-to-measure-shirt\"\u003eCommissioning your first shirt\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Light Blue \/ 38","offer_id":49950773707098,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 39","offer_id":49950773739866,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 40","offer_id":49950773772634,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 41","offer_id":49950773805402,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 42","offer_id":49950773838170,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 43","offer_id":49950773870938,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 44","offer_id":49950773903706,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0784_be8adb63-bb08-48f3-8433-4eed70896fb5.jpg?v=1732010178"},{"product_id":"denim-shirt","title":"Light Blue Cotton Denim Shirt","description":"\u003cp\u003eA light blue denim shirt in cotton, sewn in Naples, with mother-of-pearl buttons. It goes under a jacket as easily as with jeans.\u003c\/p\u003e\u003cp\u003eMade to order. Choose your size and we have it sewn for you in Naples; it is ready in 4 weeks and ships free worldwide, reaching you in about 5 weeks in Portugal, the EU and the US, and in 5–7 weeks elsewhere. Your monogram is included in the price. If you would rather be measured, book a fitting at Avenida da Liberdade 110 in Lisbon and we make it to your measurements.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCotton denim\u003c\/li\u003e\n\u003cli\u003eSewn in Naples, mother-of-pearl buttons\u003c\/li\u003e\n\u003cli\u003eCollar sizes 38 to 44\u003c\/li\u003e\n\u003cli\u003eFree shipping worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — Cloth, Collar \u0026amp; Fit\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eThe cloth is a fine Italian cotton, and the collar, the cuff and the body are the three decisions that decide whether a shirt is worn or left on the hanger. A cotton denim shirt is the one that turns a suit into something worn on a Friday, and the one that works with flannel trousers and no jacket at all. The weave is heavier than a poplin, so the collar holds its shape without a stiff interlining.\u003c\/p\u003e\n\u003cp\u003eThe collar is the part that shows above a jacket for the whole day, and it is the part a ready-to-wear shirt gets wrong most often: a neck measurement is one number, and a neck is not. On a made to measure shirt the collar height, the spread and the point length are set to the face and the shoulders they sit under.\u003c\/p\u003e\n\u003cp\u003eMother-of-pearl buttons, cut from shell rather than moulded from resin. They are heavier, they catch light differently, and they survive a laundry that resin buttons do not.\u003c\/p\u003e\n\u003cp\u003eTwelve to fifteen measurements, plus the notes on posture. The first order confirms the pattern; after that it is kept under your name and repeat shirts are ordered from anywhere, without a fitting.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on the shirt:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/bespoke-shirt-23-decisions-atelier\"\u003eThe twenty-three decisions in a shirt\u003c\/a\u003e · \u003ca href=\"\/blogs\/news\/how-to-commission-first-made-to-measure-shirt\"\u003eCommissioning your first shirt\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"Light Blue \/ 38","offer_id":49950780424538,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 39","offer_id":49950780457306,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 40","offer_id":49950780490074,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 41","offer_id":49950780522842,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 42","offer_id":49950780555610,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 43","offer_id":49950780588378,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"Light Blue \/ 44","offer_id":49950780621146,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0776.jpg?v=1732010246"},{"product_id":"round-neck-beige","title":"Beige Extra-Fine Merino Crew Neck Sweater","description":"\u003cp\u003eA crew neck sweater knitted in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. Against the skin it feels close to cashmere, and it keeps its shape the way wool does. It goes under a jacket, over a shirt or on its own.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eCrew neck, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"S \/ Beige","offer_id":49951060623706,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":49951060656474,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":49951060689242,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Beige","offer_id":49951060722010,"sku":"","price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0836.jpg?v=1732014057"},{"product_id":"round-neck-gray","title":"Grey Extra-Fine Merino Crew Neck Sweater","description":"\u003cp\u003eA crew neck sweater knitted in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. Against the skin it feels close to cashmere, and it keeps its shape the way wool does. It goes under a jacket, over a shirt or on its own.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eCrew neck, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"S \/ Gray","offer_id":49951136678234,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Gray","offer_id":49951136711002,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Gray","offer_id":49951136743770,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Gray","offer_id":49951136776538,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0814.jpg?v=1732015264"},{"product_id":"round-neck-navy","title":"Navy Extra-Fine Merino Crew Neck Sweater","description":"\u003cp\u003eA crew neck sweater knitted in Portugal from Cashwool®, an extra-fine merino yarn spun in Italy by Zegna Baruffa. Against the skin it feels close to cashmere, and it keeps its shape the way wool does. It goes under a jacket, over a shirt or on its own.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% extra-fine merino wool (Cashwool®, Zegna Baruffa)\u003c\/li\u003e\n\u003cli\u003eCrew neck, ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eSizes S to XL, see the size chart\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eHand wash or delicate cycle at 30°C, dry flat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails\u003e\u003csummary\u003eThe Full Story — The Yarn, and How to Care for It\u003c\/summary\u003e\u003cdiv\u003e\n\u003cp\u003eCashwool is extrafine merino yarn spun by Zegna Baruffa Lane Borgosesia, the Italian mill that has been spinning for the Italian knitwear houses since 1850. The fibre is finer than standard merino, which is what you feel in the first second: the softness reads as cashmere, but the yarn behaves like wool — it holds its shape, it takes a wash, and it does not thin at the elbow after one winter.\u003c\/p\u003e\n\u003cp\u003eThat combination is the whole argument for it. Cashmere is warmer and lighter and nothing replaces it, but a cashmere sweater is worn with gaps between wears and washed as little as possible. Cashwool is the piece that goes out three or four times a week, under a jacket or on its own, for years.\u003c\/p\u003e\n\u003cp\u003eWash by hand or on a delicate cycle at 30 degrees with a mild wool detergent. Do not wring. Dry flat, because a hanger drops the shoulders of any knit. Keep it folded, and in summer with cedar or lavender.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003cp class=\"a23-guide\"\u003e\u003cstrong\u003eMore on Cashwool:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/cashwool-zegna-baruffa\"\u003eWhat Cashwool is, and how to care for it\u003c\/a\u003e\u003c\/p\u003e","brand":"ATELIER 23","offers":[{"title":"S \/ Navy","offer_id":49951163089242,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Navy","offer_id":49951163122010,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Navy","offer_id":49951163154778,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Navy","offer_id":49951163187546,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/Atelier23_24_11_14_0802.jpg?v=1732015576"},{"product_id":"black-silk-satin-bow-tie","title":"Black Silk Satin Bow Tie","description":"\u003cp\u003e100% silk satin · made by hand · in stock in Lisbon\u003c\/p\u003e\n\u003cp\u003eA plain black bow tie in silk satin, for black tie. The satin has a deep shine and a smooth face, and it keeps its shape from the first drink to the last dance.\u003c\/p\u003e\n\u003cp\u003eEach one is made by hand, with the small irregularity that hand work leaves. Black satin goes with a tuxedo of any colour, so one bow tie covers every evening you are invited to: a wedding, a gala dinner, a premiere, an award ceremony.\u003c\/p\u003e\n\u003cp\u003eIn stock at our atelier on Avenida da Liberdade in Lisbon. Order online and we ship it the next working day, free worldwide, or come and try it on with the tuxedos.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% silk satin\u003c\/li\u003e\n\u003cli\u003ePre-tied, adjustable neckband\u003c\/li\u003e\n\u003cli\u003eMade by hand\u003c\/li\u003e\n\u003cli\u003eBlack, one size\u003c\/li\u003e\n\u003cli\u003eIn stock, shipped the next working day\u003c\/li\u003e\n\u003cli\u003eFree shipping worldwide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ATELIER 23","offers":[{"title":"Default Title","offer_id":54885426757978,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/a23-black-silk-satin-bow-tie.jpg?v=1790785490"},{"product_id":"white-silk-pocket-square","title":"White Silk Pocket Square","description":"\u003cp\u003e100% silk twill · edges sewn by hand · in stock in Lisbon\u003c\/p\u003e\u003cp\u003eA plain white pocket square in silk twill, finished the Naples way. The twill weave gives a fine diagonal you see up close and barely notice in the pocket. The edges are rolled and sewn by hand with thread in the same tone, with no machine stitching.\u003c\/p\u003e\u003cp\u003eWhite is the one colour that sits on any jacket and never argues with the tie. With a tuxedo it is the canonical choice, and at a wedding it answers the shirt and the boutonniere.\u003c\/p\u003e\u003cp\u003eThree ways to fold it: flat, in a square the width of the pocket, straight edge up; one point, folded on the diagonal with a single corner showing; or puffed, gathered in the middle so the folds stay soft.\u003c\/p\u003e\u003cp\u003eIn stock at our atelier on Avenida da Liberdade in Lisbon. Order online and we ship it the next working day, free worldwide, or come and pick it up.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% silk twill\u003c\/li\u003e\n\u003cli\u003eEdges rolled and sewn by hand\u003c\/li\u003e\n\u003cli\u003eWhite, one size\u003c\/li\u003e\n\u003cli\u003eIn stock, shipped the next working day\u003c\/li\u003e\n\u003cli\u003eFree shipping worldwide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ATELIER 23","offers":[{"title":"Default Title","offer_id":54887472988506,"sku":null,"price":190.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3193\/4298\/files\/a23-white-silk-pocket-square.jpg?v=1790785825"}],"url":"https:\/\/atelier23.store\/collections\/christmas-gifts-for-him.oembed?page=2","provider":"ATELIER 23","version":"1.0","type":"link"}